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DuckHole Record was founded with one very simple mission – find, record and promote music and musicians that don't quite fit the marketing niche of most major labels. In fact, the name itself was born from the idea that many talented musicians are difficult to pigeonhole into any particular genre of music, but their music is definitely worthy of reaching a wide audience (there was trademark issues with pigeonhole, so another bird was substituted in and DuckHole Records was born).
For many of today's recording artists, the difference in what is recorded on their album and what is heard in their live show is so dramatic that often it is difficult to tell what part is musician and what part is studio magic. With this in mind, the only essential trait that we started looking for in a musician is talent – someone who has the chops to do live what is recorded on the album.
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